Program

Case-session. Impulse purchase and shopping triggers

How to increase average check and conversion?

9 out of 10 people visiting stores make impulse purchases. As a rule, these buying is influenced with emotions and hidden needs of the client. They are one of the most powerful motivators that convert a visitor into a buyer. And the synergy of special tactics and technologies creates the right impulse for buying.

2:30 p.m. – 3:30 p.m. special report “Unknown neuromarketing”

How neuromarketing turns into an applied consumer behavioral analysis solution. Implemented in predictive analytics, psychographic segmentation and other breakthrough directions.

Oleg Klepikov, Managing Partner, PSYCHEA

3:30 p.m. – 4:30 p.m. “Perfect shop with the eyes of the biggest brands”

How to present the brand and the product at the offline store? How to resist in a competitive environment? What innovations and technologies to use? What are the new rules of store fitting today?

27 february, 15:00 – 16:30

Speakers